DS
Hello, I'm Diganta

Business Analytics× Marketing

Turning data into insights and ideas into measurable business impact.

Aspiring management professional focused on Business Analytics and Marketing, with a BCA background and hands-on exposure to analytics, technology, creative media, and project development.

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Diganta Sarkar
Professional Overview

About Me

Currently: MBA — Business Analytics & Marketing

I am a data-driven problem solver bridging the gap between raw numbers and business strategy. With a strong academic background in computing (**BCA**) combined with specialized management studies (**MBA**), I analyze business challenges with technical precision and market awareness.

My focus lies at the intersection of business intelligence, data visualization, and marketing strategy. I enjoy designing interactive models, debugging analytical questions, and creating visual media that support strategic decisions.

Analytical problem solving
Data visualization (Power BI)
BCA technical foundation
SEO & marketing principles
01

Business Analytics

Synthesizing data utilizing tools like Power BI and MS Excel to extract actionable insights and drive decisions.

02

Marketing

Combining analytical depth with strategic marketing concepts and SEO fundamentals for customer-centric strategies.

03

Technology

Leveraging a BCA technical foundation (Python, Web Development, Databases) to solve hardware and software challenges.

04

Creative Problem Solving

Creating digital assets using Photoshop, Premiere Pro, and Canva to communicate visual stories and engaging media.

Professional Background

Experience & Exposure

Web Development Internship

Euphoria Genx

Internship

Internship experience focused on Web Development using Python.

1 Month (2024)
Salt Lake
Data Engineering Methodology

My Analytics Workflow

How I bridge raw databases with business intelligence reports using structured data pipeline processes.

01

Querying & Ingestion

SQL / Web APIs

Pulling raw schemas and merging relational tables from multi-source databases cleanly.

02

Scrubbing & Prep

Python / Excel

Sanitizing null parameters, normalizing formatting differences, and prepping tabular sheets.

03

Exploratory Analysis

Descriptive Stats

Analyzing distributions, tracking pivot variables, and running correlation formulas.

04

Executive Dashboards

Power BI / IBM Cognos

Deploying interactive models, metric dials, and automated visual reports for business users.

Showcase

Selected Projects

Projects that shaped my foundation in technology, development, and problem solving during my Bachelor of Computer Applications studies.

IBM COGNOS ANALYTICSActive Dashboard
Players24.5M+12.4%
Top Genres
Action
RPG
Indie
IBM CognosAnalyticsData Visualization

Steam Games Analytics Dashboard

01

Built an interactive Steam Games Analytics Dashboard using IBM Cognos. Analyzed large gaming datasets, player metrics, and sales trends to deliver visual insights.

Selected BCA Project
PYTHON DATA VISUALIZERIn-Progress Tool
plot_tool.py
import pandas as pd
import matplotlib.pyplot as plt
df = pd.read_csv('data.csv')
df.plot(kind='scatter', x='X', y='Y')
plt.show()
plot.png
PythonData VisualizationDevelopment

Data Visualization Tool

02

Currently working on a custom Python-based Data Visualization Tool to parse, clean, and map custom business datasets into visual charts.

Selected BCA Project
4-WAY JUNCTION LOGIC
RPi Board
Raspberry PiSensorsIoT

4-Way Traffic Control System

03

Final BCA project involving a sensor-based traffic control system. Integrated physical sensors with controller programming to automate intersections.

Selected BCA Project
QUIZ INTERFACE · Q4API Live

What protocol is commonly used for secure web API data transfers?

APIWeb Development

Online Quiz Application

04

Built an online quiz application using an API. Implemented dynamic data fetching, score calculations, status handling, and responsive game-logic views.

Selected BCA Project
digantasarkar.dev/portfolio
HTMLCSSJavaScript

Responsive Portfolio Website

05

Built a responsive portfolio website during my BCA. Refined my foundational knowledge of layouts, media queries, and client-side styling.

Selected BCA Project
Professional Competencies

Skills Matrix

Sleek division of capabilities aligning data engineering, business intelligence, and marketing strategy.

Data & Business Analytics

Extracting insights, building dashboards, and modeling datasets.

MS Excel (Advanced)
Power BI (Visual Analytics)
IBM Cognos Analytics
SQL Querying & DBMS
Data Visualization
Dashboard Development

Technology & Development

Programming logic and system-level computing foundations.

Python (Data Analysis)
Frontend Web Development
Software Troubleshooting
Database Architecture

Marketing & Creative Strategy

Digital presence, media asset creation, and content optimization.

SEO (Search Optimization)
Canva Layout Design
Photoshop Asset Editing
Premiere Pro Video Editing

Leadership & Collaboration

Core professional capabilities and team leadership.

PR & Media Coordination
Team Management
Critical Thinking
Structured Problem Solving
Adaptability & Learning
Credentials & Achievements

Certifications & Learning

AI & Innovation

Generative AI

Google Cloud / Simplilearn

Cloud Computing

AWS Cloud Practitioner Essentials

AWS Training Completion Certificate

Data Analytics

Get Started With Data Analytics

Microsoft Learn

Data Visualization

Data Visualization – Introduction To Cognos Analytics

IBM

National Event / Hackathon

Expert Labs National Hackathon 2026

Auro University, Surat

Surat
Leadership & Strategy

Achievements & Extracurriculars

01
Strategy

Esports Tournament Champion

Team Strategy & High-Pressure Execution

1st Place (Winner)

UEM (University of Engineering & Management)

Team Coordination · 2026
02
Strategy

Esports Tournament Runner Up

Tactical Coordination & Group Communication

3rd Place (2nd Runner Up)

Bhawanipur Education Society College

Team Coordination · 2025
03
PR & MEDIA

Public Relations Team Volunteer

Login Genesis

Role: Photographer & Content Editor
Managed visual media and campaign assets

Bhawanipur Global Campus

Volunteer Activity · 2025
Strategic Diagnostics

Personal SWOT Analysis

Framing my hybrid capabilities, development paths, and industry alignment through a standard strategic model.

Quadrant Diagnosis

Strengths (Internal)

"Core competencies combining computing foundations and business analytics logic."

  • Strong computational logic baseline (BCA Graduate)
  • Specialized business intelligence training (MBA Analytics Major)
  • Proficient with SQL query building and database modeling
  • Hands-on skills with Power BI and IBM Cognos dashboard design
  • Creative skills in digital branding assets, Premiere, and Photoshop
Click the SWOT quadrant blocks on the left to swap details view.
Career Aspirations

What I'm Looking For

Open to opportunities where analytics, business thinking, and technology come together. These represent my primary target roles for internships and entry-level positions.

Business Analyst

Gathering system requirements, translating business problems into technical specs, and creating process-flow diagrams.

Junior Business Analyst

Supporting analytics teams with data scrubbing, process mapping, visual reporting, and database modeling tasks.

Business Analytics Intern

Fulfilling data requests, cleaning datasets, drafting dashboard drafts, and learning business operations.

Data Analytics Intern

Writing basic query scripts, validating dataset accuracy, and creating reports in Power BI and MS Excel.

Marketing Analytics

Evaluating campaign conversion indices, performing basic traffic tracking, and compiling marketing ROI summaries.

Digital Marketing Executive

Administering basic SEO tactics, generating visual marketing material, and processing social channel statistics.

Hiring Alignment

Recruiter FAQ

Quick, practical answers addressing my computing background, career direction, and structural placement details.

It provides a robust technical baseline. While business candidates might learn tools on a surface level, I understand database schemas, SQL querying, programming logic (Python), and computing configurations. This makes it easy for me to extract data directly and translate complex corporate requirements into developer-friendly specifications.
As an MBA candidate, I am actively seeking internships and entry-level opportunities (such as Junior Business Analyst or Data Analyst positions) that match standard academic calendars and training syllabus guidelines.
Yes, I am fully open to relocating to primary IT and business hubs (like Bangalore, Mumbai, Pune, NCR, or Bangalore/Kolkata) for suitable roles, as well as adapting to remote or hybrid team structures.
My core toolset includes MS Excel for modeling, Power BI and IBM Cognos Analytics for active dashboard visualizations, SQL databases for querying, and Canva/Photoshop for creative media strategy layouts.
Get In Touch

Let's Build Something Meaningful.

Whether it's a business analytics opportunity, a marketing project, or a technology-driven idea, I'd love to connect. I am actively looking for internships, entry-level opportunities, and creative projects.